Entertainment or information is called "family friendly" if it considered suitable for the whole family. In particular it means that it is not considered harmful for children, which may imply restrictions on engagement in, or depiction of, nudity, sex, violence, horror, crude language, etc.

The concept of "family friendly" entertainment or information, or of the media carrying them being so, is an aspect of the family values controversy in American political and social discourse. The moral connotations the concept and terms are used with varies greatly with speaker, and a single speaker may often use them differently privately and publicly.

In arriving at specific consumer decisions, moral connotations of the terms may be secondary or absent, and the denotation may be mainly distinctions about content that are less detailed than entertainment rating systems, rather than drawing lines that would rule a choice out.